Seasoning Packaging

FURY Hot Chicken is a Central California-based brand known for its bold flavors and louder-than-life personality. As they prepared to expand into retail, they needed packaging that could carry the same energy as their food.

I developed the label and product visuals for their first seasoning blend, Honey Smoke. The flavor is sweet, smoky, and spicy, so the design had to hit with the same punch. I created a label system that uses layered typography, brand language, and repetition to create something energetic, confident, and hard to miss on a shelf.