Lemonade Can Design

With the success of FURY’s hand-squeezed lemonade, the brand saw an opportunity to expand into the CPG beverage market. The goal was to create a product that could stand alone on retail shelves and compete with industry giants like Minute Maid while staying true to FURY’s bold identity. Unlike traditional nostalgic lemonade brands, FURY’s version embraces organic ingredients and a rebellious aesthetic, breaking away from the typical old-fashioned look. Hands Lemonade was born as a fresh, unapologetic take on lemonade that challenges the norm and speaks to a new generation of consumers.