Dog Daze Festival Poster Illustration

For the inaugural Dog Daze EDM event at Fresno State’s Save Mart Center, I created the key illustration assets. Drawing inspiration from early Rolling Loud flyers, which emphasized the event location as part of the identity, I infused Fresno’s skyline, the Save Mart Center, and the Fresno State mascot into a vibrant, illustrative landscape. While the event promoters handled the typography and layout to accommodate last-minute artist announcements, my illustrations set the tone for this collaborative and community-focused experience aimed at Fresno State students. The design captures the local spirit and the electric atmosphere of the first-ever Dog Daze festival.